The frame itself held a quotation from Wordsworth: "Newton.A Mind Forever Voyaging Through Strange Seas of Thought.Alone.", taken from Wordsworth's autobiographical poem The Prelude. were drawn on a ribbon banner ornamenting the picture frame. Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond.
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